Visa (NYSE: V), a global leader in digital payments, is teaming up with local partners BDO Unibank (BDO), Bank of the Philippine Islands (BPI), and GCash to bring Filipino fans closer to the one of the biggest moments in music as the Worldwide Tour Sponsor of “BTS WORLD TOUR ‘ARIRANG’”, the highly anticipated global comeback tour of pop royalty BTS.

Poised to become a worldwide phenomenon, “BTS WORLD TOUR ‘ARIRANG’” features 82 shows in 34 regions. More than 18 million fans tuned in online to the “BTS THE COMEBACK LIVE｜ARIRANG” on 21 March in Seoul, marking a powerful start to the group’s reunion.

Visa’s data also showed foreign travel to South Korea surged over 25% on the week of the concert compared to an average week, while travel spending climbed around 20% from an average week, showing that BTS is as much a magnet for music fans worldwide as they are a springboard for tourism wherever they go.

As Worldwide Tour Sponsor for “BTS WORLD TOUR ‘ARIRANG’”, Visa is collaborating with leading Philippine issuers BDO, BPI, and GCash to deliver exclusive promotions, rewards and fan experiences for Filipino cardholders. Through participating Visa card programs, fans eligible cardholders will have opportunities to access BTS-related experiences, exclusive offers, merchandise and ticket promotions connected to the tour.

Additionally, Visa and GCash have entered into an exclusive partnership that will make GCash the only issuer of the official “BTS WORLD TOUR ‘ARIRANG’” Visa Card in the Philippines. The limited-edition card is a certified official merchandise from HYBE, and complements hospitality and special promotional experiences available only to GCash Visa cardholders.

For millions of Filipino fans, BTS represents more than music—they are a global cultural phenomenon that inspires connection, passion and community. Through this partnership, Visa aims to make it easier for fans to engage with the artists and moments they love through seamless, secure and reliable payment experiences.

“Filipinos are among the most passionate fan communities in the world. Through our partnerships with BDO, BPI, and GCash, we are excited to create meaningful experiences that bring Filipino K-pop fans closer eligible Visa cardholders with access to unique experiences and offers related to the BTS tour. Our exclusive collaboration with GCash on limited-edition BTS-themed Visa cards further demonstrates how Visa is connecting consumers to their passions while delivering the secure and seamless payment experiences they trust,” said Jeffrey Navarro, Country Manager, Visa Philippines.

After hitting 11 Asia Pacific cities, the “BTS WORLD TOUR ‘ARIRANG’” will hold three shows at the Philippine Sports Stadium in Bulacan in March 2027.

Visa champions the moments that bring fans closer to the passions they love, from sports, lifestyle, and gaming to music and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world.

Through high impact partnerships, Visa helps shape cultural moments while enabling effortless, cross-border commerce. Visa’s partnership with “BTS WORLD TOUR ‘ARIRANG’” builds on its affinity with music and K-pop such as MAMA AWARDS, the world’s number one K-pop awards, allowing it to create more meaningful experiences that bring fans closer to the artists they love.