Levi’s® Music Project 2022 Offers Aspiring Musicians Exclusive Access to Industry Experts with the launch of Industry 101

The Philippine music industry has been on a steady rise as local musicians and artists continue to make a mark on social media, radio and beyond, setting the stage for young and eager musicians to hone and develop their sound and make it beyond borders. In line with Levi’s® value to support music education, the iconic fashion brand is back with the Levi’s® Music Project 2022, where music industry experts become mentors for aspiring musicians.

Since 2015, Levi’s® has partnered with respected artists and local partners around the world to develop the Levi’s® Music Project, an initiative that brings music education resources to the next generation of young musicians through community-based programs. Throughout the years, Levi’s®Music Project has served as a catalyst for growing many talents through music education.

In a bid to continue fostering the growth of the music industry and cultivating talents in reaching their maximum potential, this year, Levi’s® is hosting an audio workshop that will provide those keen on taking the music industry by storm through a series of detailed, descriptive and insightful topics presented by the industry’s finest artists and performers through this year’s theme – INDUSTRY 101.

In line with Levi’s® mission to catalyse the music industry, INDUSTRY 101 which is a 45-minute, LIVE audio workshop on the Levi’s® Discord channel, will play host to prominent names from the music industry such as Enzo Valdez, Juan Karlos and more musicians from across South East Asia. The interactive nature of this workshop will allow young and independent Filipino musicians to network, learn and grow with like minded creatives in the region. Its aim is to connect said musicians with artists and mentors for inspiration, underpinned by Levi’s® culture of originality and their long-term investment in education and community to support the music industry.

“Levi’s® has long been at the centre of culture living out the brand values of empathy, originality, integrity and courage. Through our unified program – Levi’s® Music Project, we strive to support and cultivate the

local music industry across South East Asia. We do this by connecting aspiring musicians with renowned artists and mentors to help up and coming artists grow,” said Herve Bullot, East Asia Pacific Marketing Director (Southeast Asia, Japan, Korea, ANZ) at Levi Strauss & Co.

The three (3) month campaign which will run across from September to November will cover the basics of INDUSTRY 101 such as the following topics:

Finding your sound
20 October 2022, 9pm
Shaykh Akbar – A&R Manager, Universal Music Singapore; Lecturer SOMA
Cindy Gu – Astralwerks Asia and Regional A&R for Universal Music Southeast Asia
SonaOne – Def Jam Malaysia Artist Ironboy Universal Music Thailand Artist
A. Nayaka – Def Jam Indonesia Artist

Navigating music industry trends and how you can utilise them
3 November 2022, 9pm
Enzo Valdez – Managing Director, Umusic Philippines
Juan Karlos – Island Records Philippines Artist
huhsmile- Republic Records Philippines Artist

Bringing Music to new age audiences
24 November 2022, 9pm
Cassandra Tan – Senior Director, Strategy, Insights, and E-commerce MYRNE – Astralwerks Asia DJ/Producer
Alicia Kang – Regional Label manager, Astralwerks Asia / DJ / Emcee

Join in on the fun on Levi’s® Music Project Discord server: https://discord.com/invite/levismusicproject for exclusive access to insights, opinions and discussions by some of the regions’ industry experts!

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