A one-of-a-kind trailer debut event was spearheaded by actor Tom Holland for his latest film “Spider-Man: Brand New Day.” Local fans were invited to join Holland in the grand launch of the trailer. The iconic Empire State Building was lit in Spider-Man’s iconic red and blue in time with the release of the trailer.

Watch the Empire State Building light for the trailer launch

Fans all over the world celebrated a brand new day with a special video sharing personal stories about what Spider-Man meant to them. It’s then followed by an exclusive piece of the official trailer, with the fan tagging the next one in the sequence. They encouraged audiences to follow the relay across time zones to simultaneously celebrate a “Brand New Day.”

Watch the trailer

“Spider-Man: Brand New Day” arrives in Philippine cinemas on July 29.