Category Archives: Hallyu

Hallyu, Lifestyle

Get SEOUL-ful at Ayala Malls! Immerse in K-culture with Ayala Malls’ Feed Your Seoul campaign

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Jump into a SEOUL-ful adventure you cannot miss! Ayala Malls is bringing South Korean culture closer to Filipinos by celebrating the best and most beloved Korean food, fashion, beauty,, sports, K-pop, K-drama, and more. Ongoing until the end of the year, the cultural takeover is part of the mall’s Feed Your Seoul campaign. It kickstarts with the arrival of K-Pop superstar, BamBam, for an exclusive fansign event in Ayala Center Cebu and Ayala Malls Manila Bay.

In the flesh: Say hello to BamBam!
BamBam is the next KPOP idol to hold a solo fansign event in the country. Preceded by Jung Yerin and fellow GOT7 member YOUNGJAE, the Thai superstar isn’t just hitting the streets of Manila in Ayala Malls Manila Bay. In fact, he’s also made an appearance in Ayala Center Cebu, making him the first KPOP idol to hold a solo fansign in the Queen City of the South. Given that not many South Korean artists hold events outside of Manila, Cebuanos were definitely filled with excitement; not to mention the fact that BamBam decided to surprise fans with a special performance of riBBon. Fans are excited and looking forward to a variety of activities, especially the official fansign event where fans get a 1-minute 1 on 1 time with BamBam to get their album signed.

Time to Feed Your Seoul
It’s undeniable that K-culture is taking the world by storm. This phenomenon is also known as hallyu–aka. the Korean wave. From food, to beauty, to fun, and entertainment, more and more countries are getting to know the vibrant culture and its uplifting effect on people. Exciting news is coming to K-culture fans in the Philippines as Ayala Malls adopts hallyu and introduces the best finds and activities in its nationwide locations!

Dig in on new flavors
One of the best ways to get to know a foreign culture is through the stomach. Indulge in Korean favorites like a hearty bowl of bibimbap, bulgogi, japchae kimchi stew, jjajangmyeon, tteokbokki, and a whole lot more at ’ food festivals across different Ayala Malls.

Glow up with K-beauty
Koreans always had the best skin, thanks to their iconic 10 Step Korean Skin Care Routine. On top of that, they’re always ahead in the skin care game, with various trailblazing trends popping up such as the iconic face LED masks and multi-use products. Stock up on Korean beauty products when you visit Ayala Malls’s K-beauty merchants and achieve soft and supple skin by incorporating the 10 Step Korean Skin Care Routine to your life.

Fully immerse yourself in korean sports and culture
Did you know that taekwondo originated in Korea? Distinct for its punching and kicking techniques, the sport has been celebrated all around the world by kids and adults alike. Ayala Malls furthers the opportunity to learn this way of martial arts through workshops in select dates and mall venues.

Want to know more about the Korean culture? You no longer have to search far and wide! Ayala Malls is bringing all aspects of the Korean culture to you through a Korean Festival in partnership with the Korean Cultural Center of the Philippines and Korea Tourism Organization this September at Glorietta.

Discover your new favorite flick!
There’s no denying that Korean Films are dominating the market today. Discover your new favorite K-film with Ayala Malls’ Korean Film Festival in partnership with Viva. Various Korean films will be exclusively released in select Ayala Malls Cinema this September.

Move like a K-pop Idol
K-pop Cover Dance Festival is back for a face-to-face event on August 20 at Ayala Malls Manila Bay! Everyone with access to the internet and passion for K-pop cover dances are encouraged to join. There will be 2 rounds to qualify where winners are chosen through open online popularity count for the 1st round and the top contenders will proceed to the 2nd round where they will be judged in person by famous Korean choreographers, musicians, artists, directors and other professionals. The lucky winner will represent the country to South Korea and experience an all expense paid 7-day tour. They will also get the chance to have their photoshoot taken by a celebrity photographer, a dance lesson with a famous kpop choreographer, an experience to perform on their very own kpop stage and a gaze upon your favorite K-pop idols in this year’s Dream Concert.

Dare to discover K-world that continues to amaze and unveil happiness—find it, take it, and keep it when you Feed Your Seoul at Ayala Malls.

For updates and announcements, tune in at Ayala Malls social media pages @AyalaMalls360 on Facebook and @iloveayalamalls on Instagram, YouTube, and TikTok.

Hallyu, Lifestyle

Relax like BTS: IN THE SOOP Estate Now on Airbnb

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● An exclusive getaway to rest and recharge in the countryside at the place where BTS stayed during the filming of HYBE’s original content.
● The expansive property will immerse guests in the serene natural rhythms of PyeongChang, South Korea, a mountainous region famed for its lush forests and rolling hilltop vistas.
● Two lucky guests from around the world will enjoy leisurely experiences that authentically recreate those BTS participated in while on the show.

K-Pop fans rejoice! The expansive property where 21st-century pop icons BTS stayed during the filming of HYBE’s original content, IN THE SOOP BTS ver. Season 2, is now on Airbnb for an overnight stay for the first time ever. Guests will get the chance to find a moment of peace in the lush countryside of South Korea’s Gangwon region – just as the seven members did while enjoying everyday life and rest on the original content produced by HYBE.

During the second season of IN THE SOOP BTS, the band members experienced leisurely moments and reconnected with nature amidst their busy schedules. Guests will stay at the property, which is a part of a larger estate, and relive their favorite IN THE SOOP BTS moments, such as:


● Reading books in the study like RM or relaxing, Jin-style, on the unicorn-shaped float in the home’s pool
● Finding creative inspiration and strumming guitars like SUGA, snapping selfies with a Polaroid like j-hope or painting on a canvas as V does
● For more high-energy entertainment, weight training like Jimin, flying high on a trampoline like Jung Kook or bouncing a ball in the basketball court like Bam, Jung Kook’s dog

About the stay
The one-night stay* on August 29 for only $7** — a nod to the band’s seven members — will immerse two lucky guests in the various elements the K-pop group personally enjoyed during their time on property only a few months ago, including:
● Some of the same furniture and amenities that appeared on the show so guests can truly channel the lifestyle of BTS
● A karaoke machine, sound system and all of BTS hit tracks and albums, including “Permission to Dance”, “Butter” and their just-released album, Proof
● Specially catered dishes like charcoal grilled Korean beef (which the band referred to as “the best taste in the universe” in the show), and tteokbokki, or simmered rice cakes. Plus egg tarts produced by Bang & Bakers, currently served at HYBE INSIGHT, HYBE’s music museum.

How to book
Guests can request to book this stay on Tuesday, August 2 from 11 AM KST (10 AM PHT) at airbnb.com/inthesoopbts. Guests are responsible for their own travel to and from Seoul, South Korea. Round trip car transportation will be provided for the 20-minute journey from KTX PyeongChang station to the IN THE SOOP BTS property.

While only one overnight stay will be offered, “geok jeong ma” — there will be an opportunity to check out the IN THE SOOP BTS property while staying at other listings near the property soon.

For those looking to discover similar stays surrounded by nature, Airbnb recently introduced a new way to search and discover homes through Airbnb Categories. With 200,000 countryside homes available around the globe, there are plenty of “in the soop” inspired getaways.

Those hoping to stay in the IN THE SOOP BTS ver. ‘Pyeongchang’ Filming Location should note that this stay’s rules require following applicable local rules and guidelines as well as Airbnb’s COVID-19 Safety Practices, which will include wearing a mask and practicing social distancing when required by local laws or guidelines. Staff will also comply with local rules and guidelines while on-site, and will abide by our five-step enhanced cleaning process.

*This one-night stay is available for one participant and their fellow guest and is not a contest.
**Plus taxes and fees

Airbnb is closely monitoring Korea COVID-19 infection rates and government policies and will offer booking guests a US $1,000 Airbnb travel credit if Airbnb determines it is necessary to cancel the stay.

Hallyu, News

BamBam surprises fans with back-to-back fansign events

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BamBam is the next KPOP idol to hold a solo fansign event in the country. Preceded by Jung Yerin and fellow GOT7 member YOUNGJAE, the Thai superstar will also be joining the roster of July fansign events made possible by Y Global Music and CDM Entertainment.

To fans’ delight, BamBam is not just hitting the streets of Manila but Cebu as well. BamBam Fansign in the Philippines makes him the first KPOP idol to hold a solo fansign in the Queen City of the South. Given that not many South Korean artists hold events outside of Manila, Cebuanos are brimming with excitement.

The Cebu show is scheduled to take place on July 26, 2022, at 6:00 PM at The Terraces, Ayala Center Cebu. Manila follows closely on July 28, 6:00 PM at Activity Center, Ayala Malls Manila Bay.

Much like the other fansign events, BamBam will greet fans through a variety of activities like selfie, solo photo op, fansign, and group photo. Top Spender event will also take place where fans with the most albums get guaranteed perks.

For many, the most enticing part of both events is undoubtedly the “Goodbye Session.” This perk allows all fans to go up the stage and wave goodbye to BamBam. As a bonus, fans can take a video of their interaction with the idol.

Only 1,000 seats are available for Cebu and even fewer for Manila with 750 seats. Entry to the event only requires purchasing one set of ‘B’ albums worth PHP3,900 via https://www.cdmentertainment.ph. With limited seats, it’s a game of who secures their entry first.

BamBam Fansign in the Philippines is presented by Y Global Music in partnership with CDM Entertainment.

Hallyu, Special Events

Round 2 of album selling opens for Yerin’s Fansign

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After many requests from fans, the album selling for Yerin ‘Aria’ Fansign in Manila is re-opened until July 20, 2022, at 11:59 PM. Fans who didn’t make it in the first round get another chance to participate and meet the South Korean star face to face.

Much like the first round, participants are in for plenty of perks including a Goodbye Session for all. Ten signed polaroids, 115 group photo slots, and 40 signed albums will also be raffled.

CDM Entertainment also announced a new venue for the fansign which is now taking place at Gateway Cineplex 5. It is still scheduled for July 22, 2022, at 2:00 PM.

In her video greeting, Yerin expressed enthusiasm about meeting Filipino fans as a solo artist. The 25-year-old idol also showcased her impressive Tagalog skills, prompting a lot of oohs and ahhs from adoring fans.

Yerin is a former member of GFRIEND, the KPOP girl group behind the hit song “Me Gustas Tu.” The group disbanded in 2021, with the members pursuing solo careers, including Yerin who released her debut album last May.

Round 2 of the album selling for Yerin ‘Aria’ Fansign in Manila is available at https://www.cdmentertainment.ph.

Yerin ‘Aria’ Fansign in Manila is presented by Y Global Music in partnership with CDM Entertainment.