Jump into a SEOUL-ful adventure you cannot miss! Ayala Malls is bringing South Korean culture closer to Filipinos by celebrating the best and most beloved Korean food, fashion, beauty,, sports, K-pop, K-drama, and more. Ongoing until the end of the year, the cultural takeover is part of the mall’s Feed Your Seoul campaign. It kickstarts with the arrival of K-Pop superstar, BamBam, for an exclusive fansign event in Ayala Center Cebu and Ayala Malls Manila Bay.
In the flesh: Say hello to BamBam!
BamBam is the next KPOP idol to hold a solo fansign event in the country. Preceded by Jung Yerin and fellow GOT7 member YOUNGJAE, the Thai superstar isn’t just hitting the streets of Manila in Ayala Malls Manila Bay. In fact, he’s also made an appearance in Ayala Center Cebu, making him the first KPOP idol to hold a solo fansign in the Queen City of the South. Given that not many South Korean artists hold events outside of Manila, Cebuanos were definitely filled with excitement; not to mention the fact that BamBam decided to surprise fans with a special performance of riBBon. Fans are excited and looking forward to a variety of activities, especially the official fansign event where fans get a 1-minute 1 on 1 time with BamBam to get their album signed.
Time to Feed Your Seoul
It’s undeniable that K-culture is taking the world by storm. This phenomenon is also known as hallyu–aka. the Korean wave. From food, to beauty, to fun, and entertainment, more and more countries are getting to know the vibrant culture and its uplifting effect on people. Exciting news is coming to K-culture fans in the Philippines as Ayala Malls adopts hallyu and introduces the best finds and activities in its nationwide locations!
Dig in on new flavors
One of the best ways to get to know a foreign culture is through the stomach. Indulge in Korean favorites like a hearty bowl of bibimbap, bulgogi, japchae kimchi stew, jjajangmyeon, tteokbokki, and a whole lot more at ’ food festivals across different Ayala Malls.
Glow up with K-beauty
Koreans always had the best skin, thanks to their iconic 10 Step Korean Skin Care Routine. On top of that, they’re always ahead in the skin care game, with various trailblazing trends popping up such as the iconic face LED masks and multi-use products. Stock up on Korean beauty products when you visit Ayala Malls’s K-beauty merchants and achieve soft and supple skin by incorporating the 10 Step Korean Skin Care Routine to your life.
Fully immerse yourself in korean sports and culture
Did you know that taekwondo originated in Korea? Distinct for its punching and kicking techniques, the sport has been celebrated all around the world by kids and adults alike. Ayala Malls furthers the opportunity to learn this way of martial arts through workshops in select dates and mall venues.
Want to know more about the Korean culture? You no longer have to search far and wide! Ayala Malls is bringing all aspects of the Korean culture to you through a Korean Festival in partnership with the Korean Cultural Center of the Philippines and Korea Tourism Organization this September at Glorietta.
Discover your new favorite flick!
There’s no denying that Korean Films are dominating the market today. Discover your new favorite K-film with Ayala Malls’ Korean Film Festival in partnership with Viva. Various Korean films will be exclusively released in select Ayala Malls Cinema this September.
Move like a K-pop Idol
K-pop Cover Dance Festival is back for a face-to-face event on August 20 at Ayala Malls Manila Bay! Everyone with access to the internet and passion for K-pop cover dances are encouraged to join. There will be 2 rounds to qualify where winners are chosen through open online popularity count for the 1st round and the top contenders will proceed to the 2nd round where they will be judged in person by famous Korean choreographers, musicians, artists, directors and other professionals. The lucky winner will represent the country to South Korea and experience an all expense paid 7-day tour. They will also get the chance to have their photoshoot taken by a celebrity photographer, a dance lesson with a famous kpop choreographer, an experience to perform on their very own kpop stage and a gaze upon your favorite K-pop idols in this year’s Dream Concert.
Dare to discover K-world that continues to amaze and unveil happiness—find it, take it, and keep it when you Feed Your Seoul at Ayala Malls.
For updates and announcements, tune in at Ayala Malls social media pages @AyalaMalls360 on Facebook and @iloveayalamalls on Instagram, YouTube, and TikTok.