Heavily inspired by Michel Gondry’s romantic sci-fi film, Eternal Sunshine of the Spotless Mind, the music video finds the folk-pop phenom waking up in bed on a distant shoreline of a beach, while navigating her journey towards healing and self-preservation.
The ethereal clip is directed by Josh Elefan, a close friend and frequent collaborator of Benin. “We actually came up with the concept together,” said the 28-year-old multi-talented artist. “This video is so personal to the both of us.”
A month ahead of the International Women’s Day, Clara Benin was featured on a giant billboard at Times Square in New York for Spotify’s EQUAL campaign, a global movement which serves as an initiative of the streaming platform to amplify the work of outstanding women and gender-nonconforming musicians.
Having amassed more than 40 million streams on Spotify alone, Clara Benin is the first Filipino signed under Sony Music’s OFFMUTE— a Southeast Asian record label that’s entirely dedicated to giving artists a voice, an audience, and an opportunity for cross-collaboration within the region.
The Parallel Universe singer-songwriter is currently working on a couple more singles in the coming months.
Check out Clara Benin’s “blink” on all digital music platforms via OFFMUTE.